Manage 500+ employees across 10 companies on one platform

Challenges before Jisr

The marketing and media market in Saudi Arabia is experiencing an unprecedented moment. Vision 2030 has launched massive projects—from Expo 2030 to the 2034 World Cup—and the demand for services is rising faster than companies can build their teams. As Rayan Al-Tuaimi, CEO of the Foug Group, said, “Companies are growing faster today than graduates and new employees.”

This is exactly what Foaj faced. A group of 10 companies operating under one umbrella, a team of over 500 employees, and concurrent projects for some of the Kingdom's largest clients. In this context, human resources management is the backbone that determines the company's survival and competitiveness in the market.

"We were suffering from a significant waste of time preparing payrolls each month, and attendance tracking was neither clear nor accurate," says Ms. Deema Al-Saloum, the group's HR manager.

The challenges weren't limited to attendance and salaries. At a large marketing agency, rapid recruitment is the lifeblood; every new project requires new talent, and delays in hiring can lead to client losses or put extra pressure on the existing team. Performance management was also a different challenge, how do you fairly evaluate a creative team in a fast-paced environment? And having files scattered across 10 companies meant that any management decision required considerable time to make.

The Solution with Jisr

Foaj was looking for a comprehensive system that brought everything together in one place: recruitment, personnel, attendance, payroll, and performance appraisal across 10 different companies. A modern system designed for the Saudi market that understood the complexities of managing a group of companies, not just a single company. That's what they found in Jisr.

1. A Recruitment System That Keeps Pace with Rapid Growth In the marketing sector, the difference between winning a project and losing it can be the speed of recruitment. Jisr's ATS system enabled a group to manage the entire recruitment cycle: advertising jobs, receiving applications, screening based on specific criteria, and contacting candidates all from a single platform. Instead of scattered emails and manual schedules, each job now has a clear path and real-time tracking.
2. Over 500 employees in one place Across 10 companies, employee data was scattered across different files and systems. Jisr unified everything: personal data, documents, contracts, and records into a secure, central database. Any information about any employee in any of the 10 companies became available in seconds, creating a foundation for fast and accurate decision-making.
3. Attendance and Leave System The photography team is on location. The social media team is working on a launch campaign until midnight. A designer is working from home to finish a presentation for a client. The account manager is in a meeting at the client's office all day. This is the daily reality at a marketing agency, different work styles. Foaj has accommodated this diversity: flexible online attendance tracking that works from anywhere, detailed reports that take into account the different work styles of companies, and leave requests that are approved electronically without delay. The project manager knows exactly who is available this week and who is on leave, so they can assign tasks accordingly, eliminating surprises.
4. Fair Performance Evaluation in a Creative Environment Performance evaluation in a marketing company differs from that in a traditional company. Criteria vary, encompassing creativity, achievement, and customer service. The company's initiative enabled it to build a clear performance evaluation management system and systematically monitor each employee's performance with greater transparency. This helped improve promotion and development decisions, making them data-driven rather than based on impressions or biases.
5. A seamless, error-free payroll system across 10 entities Imagine the complexity of managing payroll across a group of 10 companies: each with a different salary structure, some with fixed salaries, some with project-based allowances, and some with performance bonuses tied to campaign results. How is an employee who moved from a content company to a production company mid-month calculated? How are allowances added for employees who worked overtime during a major campaign launch? With Jisr, attendance, vacations, allowances, and company transfers are all automatically integrated into a single payroll system and are compatible with government platforms and Mudad. No more days of reviews like before.

Results

• 75%+ of routine time returned to projects: Hours previously wasted on payroll, attendance tracking, and order follow-up are now available for what matters most. At an agency that sells its time and skills, every hour reclaimed equals direct value.
• Faster hiring: Greater project acceptance capacity. instead of weeks to fill a vacancy, Foaj can now hire talent quickly enough to keep pace with project demands.
• Accurate payroll across 10 entities: 10 companies, different salary structures, various allowances and bonuses, and accurate payroll without manual review.
• Significant improvement in employee satisfaction: In a sector with high employee turnover and intense competition for creative talent, employee satisfaction is a competitive advantage. Streamlined procedures and transparent evaluations have made the work environment at Foaj more attractive.
• Comprehensive view for the board: For the first time, the group's leadership can view HR metrics across 10 companies on a single dashboard: turnover rate, talent distribution, recruitment costs, and team performance. Strategic decisions are now data-driven.