JOB PURPOSE

● Execute and optimize social media performance across platforms to drive growth, engagement, and conversions for all app services.

● Own daily content execution and community management while ensuring consistent brand tone of voice.

● Support the Social Media Manager with insights, content recommendations, and operational excellence.

JOB RESPONSIBILITIES

● Execute the social media content plan across platforms (TikTok, Snapchat, Instagram, X, YouTube) with consistent cadence
and quality.
● Create platform-first content ideas and variations (hooks, captions, formats, CTAs) aligned with algorithms and audience
behavior.
● Lead day-to-day community management: moderation, replies, DMs, escalation, and maintaining a positive brand presence.
● Coordinate with design and production teams to deliver assets on time; write clear briefs and provide actionable feedback.
● Support conversion-driven content by linking social storytelling to app actions (installs, orders, feature usage) with strong
CTAs.
● Monitor performance daily/weekly (reach, engagement, retention, clicks where available) and propose optimization actions
and tests.
● Track trends and competitor activity; propose and execute relevant, brand-safe trend activations.
● Support campaign launches by preparing full content packages per service (posts, stories, short videos, captions, community
responses).
● Maintain content calendar, asset library, and reporting documentation with clear status and next steps.
● Coordinate with external agencies/creators when needed to align on deliverables, tone, and timelines.

JOB REQUIREMENTS

● 1–2+ years of social media experience, preferably within app-based businesses, e-commerce, or
high-frequency consumer products.
● Strong understanding of platform algorithms and best practices for short-form video and community
engagement.
● Strong Arabic copywriting skills (English is a plus) with the ability to adapt tone across audiences.

● Hands-on experience with social media tools (publishing, reporting, listening) and platform-native features.
● Ability to work fast, manage multiple priorities, and deliver under pressure.
● Strong collaboration skills and stakeholder communication.