JOB PURPOSE

The Community Specialist is responsible for managing daily interactions with the brand’s audience across all social
media platforms and building an engaged digital community around the app. This role focuses on responding to
comments and messages, monitoring trends, participating in relevant social conversations, and creating engaging,
on-brand responses that increase engagement, profile visits, and overall social media presence. The role operates on a
shift-based schedule to ensure continuous coverage.

JOB RESPONSIBILITIES

1. Community Engagement & Response Management
● Respond to comments, mentions, and direct messages across all social media platforms in a timely and professional manner.
● Maintain a consistent tone of voice aligned with the app’s brand guidelines.
2. Shift-Based Coverage
● Work on a shift-based schedule to ensure full coverage of social media channels.
● Meet response time targets and maintain high service standards.
3. Creative Response Writing
● Create engaging, witty, and context-aware responses tailored to each platform and audience.
● Adapt tone and messaging based on the situation while remaining on-brand.
4. Community Building
● Build and nurture an active and positive online community.
● Encourage conversations, interactions, and user participation across platforms.
5. Trend Monitoring & Participation
● Monitor daily social media trends, memes, and viral conversations.
● Participate in relevant trends in a timely and brand-appropriate way.
6. Engagement & Traffic Growth
● Contribute to increasing engagement rates and driving profile visits through smart interaction and trend participation.

7. Cross-Team Coordination
● Coordinate with Social Media, Content, and Customer Support teams when needed.
● Escalate recurring issues, complaints, or sensitive cases to the relevant teams.
8. Policy & Brand Compliance
● Follow social media policies, response guidelines, and escalation procedures.
● Protect the brand’s image in all public interactions.

JOB REQUIREMENTS

● Previous experience in community management, social media moderation, or customer interaction roles.
● Hands-on experience with platforms such as X, Instagram, TikTok, Snapchat, and WhatsApp.
Skills
● Excellent written communication skills in English (Arabic is a strong plus).
● Strong ability to write creative, engaging, and brand-aligned responses.
● High awareness of social media culture and digital trends.
Work Style
● Ability to work on a shift-based schedule.
● Fast response time and strong multitasking skills.
● Ability to work under pressure in high-volume environments.