Salasa is a leader in the logistics and supply chain solutions for e-Commerce merchants. Over the past years Salasa has worked with over 500 brands across 15 categories.

Salasa has a vision "To be a leading eCommerce enabler delivering innovative and value driven solutions through a simplified supply chain.". 

And a mission "To build and shape the future of eCommerce in the region by providing innovative and sustainable end to end products and solutions.”​

We operate with four core values:

• Innovation.
• Customer-centricity.
• Scalability.
• Integrity.

Salasa has two sets of offerings:

A. Offline:

1. Mega fulfillment centers: large-scale facilities to receive stocks of our clients, store them, prepare orders and dispatch them.
2. Darstores: small warehouses distrubuted across main cities to do on-demand delivery and two-hour delivery.
3. Last mile delivery: through our own subsidiary or aggregator option.
4. Bonded-zones (new): custom-free areas where merchants can store their products withouth the need for licenses and registrations.
5. Cross-border (new): enabling merchants from anywhere in the world to ship to anywhere in the world.

B. Online: Salasa One (order management system) with integrations with online web stores such as Zed, Salla and Shopify and with warehouse management systems and transport management system. This is the one-stop-shop for our clients to manage their processes and supply chain end-to-end.

Job Overview:

The Customer Acquisition Manageris responsible for developing and executing strategies to attract and convert new customers, driving growth and revenue for the company. This role requires a data driven marketing expert with a strong understanding of customer acquisition channels, digital marketing, and sales funnel optimization. The CASD will work closely with cross functional teams to ensure the alignment of marketing and sales efforts with business goals.

Key Responsibilities:

Strategic Planning:

· Develop and implement comprehensive customer acquisition strategies to achieve business growth targets.

· Identify target customer segments and develop tailored marketing campaigns (with our Marketing team) to attract them.

Lead Generation:

· Develop and manage lead generation initiatives to build a robust sales pipeline.

· Ensure leads are effectively nurtured and converted in a simple process and fast time.

 

Partnerships and Collaborations:

· Identify and develop strategic partnerships to expand reach and drive customer acquisition.

· Manage relationships with external agencies and vendors to enhance marketing efforts.

Performance Monitoring:

· Establish key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition strategies.

· Generate regular reports on campaign performance, customer acquisition costs, and conversion rates.

Team Leadership:

· Lead and mentor a team of CA professionals, fostering a collaborative and highperformance culture.

· Provide guidance and support to team members to ensure the successful execution of acquisition strategies.

 

Qualifications:

Education: Bachelor’s degree in marketing, Business, or a related field. A master’s degree or MBA is preferred.

Experience:

· At least 3-5 years of experience in CA, with a focus on Operations, Logistics and/or E-Commerce.

· Proven track record of developing and executing successful customer acquisition strategies.

 

Skills:

· Strong understanding of digital marketing channels and techniques (e.g., PPC, SEO, social media, email marketing).

· Proficiency in using analytics tools (e.g., Google Analytics, CRM systems) to track and measure campaign performance.

· Excellent strategic thinking and problem-solving skills.

· Strong leadership and team management abilities.

· Exceptional communication and interpersonal skills.

· Ability to manage multiple projects and prioritize tasks in a fastpacked environment.

 

Preferred Qualifications:

· Experience in Operations, Logistics, E-Commerce.

· Knowledge of growth hacking techniques and innovative marketing practices.

· Familiarity with marketing automation tools and customer relationship management (CRM) systems (Salesforce is preferred).

 

Work Environment:

· This position may require occasional travel for meetings, conferences, and industry events.

· The role may involve working outside of standard business hours to meet deadlines and business needs.